Core engine
Guided sequence + catalogue
Answers trigger rules over a structured programme catalogue. The system filters out incompatible programmes, weights fit, and never invents qualifications that do not exist.
Step 1 · Concept
This walkthrough shows how an HTML5 creative can qualify prospects for graduate programmes without leaving the banner: profile, recommendation, and conversion in the same ad space.
The advisor, inside the ad
The user answers three guided questions inside the creative itself (300×600 or 970×250). The catalogue narrows in real time to one or more programmes, showing why each option fits, with score and eligibility.
Core engine
Answers trigger rules over a structured programme catalogue. The system filters out incompatible programmes, weights fit, and never invents qualifications that do not exist.
Optional AI layer
Artificial intelligence can explain the match or answer questions, always grounded in approved catalogue facts. It does not replace admission rules.